About
Over 15 years in design, and I still enjoy every stage of it.
I have worked as a Product Designer for over 15 years on large-scale B2C products across several sectors, including Healthcare, Finance, Insurance and Entertainment.
I worked on UX for the digital products of Tele Sena, SBT Prêmios and Massa Prêmios. I also worked at Banco Itaú, Banco Safra, Hospital Albert Einstein and Prudential, always as a generalist: from research to information architecture, from design systems to process leadership. What I enjoy most is interviewing stakeholders and users: that is where I fell in love with design. Understanding how people work, and what each of them considers a success metric, raised my professional level. Today I use AI as a real part of my work, to speed up exploration and prototyping, always with human curation in the final decision. I am also fluent in English (C2).
I live in São Paulo. Outside of work, I have two cats, play a lot of games (board games and video games) and play drums — my biggest hobby.
Education — Universidade Anhembi Morumbi, Bachelor's degree in Digital Design (2006–2010)
Other places where I have studied
- PUCRS
- IDEO U
- How Bootcamps
- LUMA Institute
- LinkedIn Learning
- Interaction Design Foundation
- Pluralsight
- Microsoft
- Udacity
- Big Think
About this site
This site was built with Claude as a technical partner: I drive the product, UX and content decisions; the AI delivers everything ready to use — plain HTML, CSS and JS, with no framework and no build step. It is a case study in itself of how I work today: senior design with AI applied from prototype to deploy.
Contact
Let's work together?
Feedback, criticism or a proposal: get in touch. Every conversation is welcome.